I’ve just returned from a holiday in South Africa visiting my Dad. During the visit I met several of his friends for the first time. In conversation they often asked me what I did for a living; and when I said I was a coach, their next question was usually, ‘But why does anyone need a coach?’.
I’ve often struggled to answer this question as succinctly as I would like. However, I have now just been signposted to the perfect response, as articulated by Google’s CEO, Eric Schmidt.
I think I’m best letting this video answer the question for me in future.